I have just stumbled upon this photo taken for an ad agency about 13 years ago. It was taken on film, and had a crew of about ten people assisting (mainly for the balloon team). It took quite some time to source a good location, but eventually the agency found a field and bridge near to Shrewsbury.
The balloon and the traffic trails had hugely different exposure times (from memory - about 10 secs for balloon, and 30 secs for traffic). So, we had walkie talkies to let the pilot know when to burn gas and make the balloon glow (with seven assistants making sure the balloon didn’t take off)…. but also when to cut the gas so that I could record the traffic trails for another 20 seconds.
I can’t say I miss film. Even though I finished the photos near midnight, I went straight to a lab (on a newspaper I used to work on), just so that I could process and check the images.
This image was featured by the British Journal of Photography, in relation to my commercial work.











